The study provides empirical support for the 3M Personality Theory which postulates that elemental traits (which are the most abstract traits of the individual's personality) can directly predict surface traits – the most concrete and tangible levels of personality. Further, the void in the...

The market for luxury brands is expanding rapidly in India, thanks to economic deregulation, rapid GDP growth, increasing consumption, and a growing young and upper middle-class working population, who can be classified as closet consumers. Closet consumers are those who have not been born...

Purpose – Personal factors may be the exciting indicators of business uniqueness and their attraction may influence the buying behavior of consumers, but to know how these buying behaviors interact with personality traits to affect buying intensity is a big challenge. This is more pertinent in...