Similar Search Results

Leveraging social media in facilitating women entrepreneurs in India : a case study of Pune Ladies (PULA)

Bedarkar, Madhura Manish; Mishra, Mahima; Khatwani, … - In: International journal of e-entrepreneurship and … 10 (2020) 2, pp. 76-90

Persistent link: https://www.econbiz.de/10012300080

Metamorphosis of Indian electoral campaigns : Modi's social media experiment

Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 11 (2015) 4, pp. 496-516

Persistent link: https://www.econbiz.de/10011588639

Bharat to India : a case of connecting IFFCO brand with generation Y

Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of business excellence 13 (2017) 4, pp. 415-427

Persistent link: https://www.econbiz.de/10011857517

Privacy concerns with social networking sites : an empirical investigation of users in National Capital Region (NCR), India

Bhandari, Ravneet Singh; Bansal, Sanjeev - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 68-87

Persistent link: https://www.econbiz.de/10012131727

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by...

Persistent link: https://www.econbiz.de/10011728344

Users' engagement in banking activities on social media : a study with reference to facebook

Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48

Persistent link: https://www.econbiz.de/10013479538

Personality traits as determinants of facebook behavior : study of Indian GEN-Z

Banerjee, Sudatta; Alok, Swati; Mahapatra, Mousumi Singha; … - In: Comparative analysis of trade and finance in emerging …, (pp. 67-83). 2023

Persistent link: https://www.econbiz.de/10014316875

A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India

Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76

Persistent link: https://www.econbiz.de/10014318181

Role of TripAdvisor in influencing international tourists visiting Puducherry

Ramanujam, Vaishnavi; Kumar, Prem - In: International journal of technology marketing : IJTMkt 16 (2022) 4, pp. 386-402

Persistent link: https://www.econbiz.de/10013486128

Brand personality management of Indian business schools on Twitter : a machine learning approach

Anand, V.; Kumar, Daruri Venkata Srinivas - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 311-338

Persistent link: https://www.econbiz.de/10015065543

A service of the

zbw