Narrow search
Showing 1 - 10 of 114
Cover Image
Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona; Cui, Charles Chi - In: Journal of business research : JBR 113 (2020), pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Cover Image
Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, Mona; Majdalani, Joelle; Cui, Charles Chi; El … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012268863
Cover Image
Brand addiction : conceptualization and scale development
Mrad, Mona; Cui, Charles Chi - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Cover Image
Brand addiction: conceptualization and scale development
Mrad, Mona; Cui, Charles Chi - In: European Journal of Marketing 51 (2017) 11/12, pp. 1938-1960
Purpose This paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE). Design/methodology/approach The authors used focus-group results to define brand addiction and generate items for the BASCALE and validated the BASCALE with survey data collected in...
Persistent link: https://www.econbiz.de/10014724358
Cover Image
Consumer susceptibility to credit card misuse and indebtedness
Awanis, Sandra; Cui, Charles Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10010384990
Cover Image
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste; Wang, George Xun; Liu, Guoli; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Cover Image
Editorial: Multicultural perspectives in customer behaviour
Piacentini, Maria; Cui, Charles Chi - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 993-1004
Persistent link: https://www.econbiz.de/10008757674
Cover Image
Multicultural perspectives in customer behaviour
Piacentini, Maria (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010393665
Cover Image
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Cover Image
Subjective social inclusion : a conceptual critique for socially inclusive marketing
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 82 (2018), pp. 330-339
Persistent link: https://www.econbiz.de/10011771905