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Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations

Venger, Olesya; Pomirleanu, Nadia - In: Journal of promotion management : JPM 24 (2018) 5, pp. 675-693

Persistent link: https://www.econbiz.de/10011979192

The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...

Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159

Persistent link: https://www.econbiz.de/10011993942

Different preferences for wine communication

Sillani, Sandro; Miccoli, Alessandra; Nassivera, Federico - In: Wine Economics and Policy 6 (2017) 1, pp. 28-39

communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine …

Persistent link: https://www.econbiz.de/10011868240

Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles

Lim, Rachel Esther; Sung, Yoon Hi; Lee, Wei-Na - In: Journal of business research : JBR 88 (2018), pp. 11-19

Persistent link: https://www.econbiz.de/10011869479

Self-disclosure and managing privacy : implications for interpersonal and online communication for consumers and marketers

Robinson, Stephen Cory - In: Journal of internet commerce 16 (2017) 4, pp. 385-404

Persistent link: https://www.econbiz.de/10011804522

The clients of special events and specific marketing communication

Barbu, Florentina-Simona; Maxim, Olga-Irina - In: Journal of economics and business research 20 (2014) 2, pp. 124-136

Persistent link: https://www.econbiz.de/10010440704

Multidimensional Private Information, Market Structure and Insurance Markets

Fang, Hanming - 2016

A large empirical literature found that the correlation between insurance purchase and ex post realization of risk is often statistically insignificant or negative. This is inconsistent with the predictions from the classic models of insurance a la Akerlof (1970), Pauly (1974) and Rothschild and...

Persistent link: https://www.econbiz.de/10012455907

Online posting intention : do the social communication and brand equity of esports matter?

Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 161-187

Persistent link: https://www.econbiz.de/10014504965

"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal

Luo, Jieqiong; Yoo, Je Eun; Park, Jeong Eun - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 231-252

Persistent link: https://www.econbiz.de/10014511630

Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is … different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by …

Persistent link: https://www.econbiz.de/10014582263