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How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis

Prados-Peña, Ma. Belén; Barrio-García, Salvador del - In: Tourism management perspectives : TMP 36 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012421399

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443

Persistent link: https://www.econbiz.de/10012417010

The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity

Castañeda García, J. Alberto; Frías-Jamilena, D. M.; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1447-1463

Persistent link: https://www.econbiz.de/10012310013

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24

Persistent link: https://www.econbiz.de/10012058600

The effect of self-congruity and motivation on consumer-based destination brand equity

Frias, Dolores M.; Castañeda García, J. Alberto; … - In: Journal of vacation marketing 26 (2020) 3, pp. 287-304

Persistent link: https://www.econbiz.de/10012265169

Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale

Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718

Persistent link: https://www.econbiz.de/10011698272

Consistency of expert product reviews : an application to wine guides

Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - In: Wine Economics and Policy 11 (2022) 2, pp. 51-60

Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines are coherent. Design/methodology/approach....

Persistent link: https://www.econbiz.de/10014326233

Satisfaction or delight? : a cross-cultural study of loyalty formation linked to two restaurant types

Rodríguez-López, María Eugenia; Alcántara-Pilar, … - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2646-2667

Persistent link: https://www.econbiz.de/10014446474

A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling

Rojas-Lamorena, Álvaro J.; Barrio-García, Salvador del; … - In: Journal of business research : JBR 139 (2022), pp. 1067-1083

Persistent link: https://www.econbiz.de/10013194337

Introduction to the special issue "omni-channel communication: delivering unified communications across all branded touch-points"

Porcu, Lucia; Barrio-García, Salvador del - In: Journal of marketing communications 28 (2022) 5, pp. 465-468

Persistent link: https://www.econbiz.de/10013371040