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Johnson, Lester W.
174
Wilkie, Dean C. H.
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White, Lesley
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Bove, Liliana L.
12
D'Alessandro, Steven
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Leckie, Civilai
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ECONIS (ZBW)
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1
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
2
Overcoming late entry : the importance of entry position, inferences and market leadership
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 409-429
Persistent link: https://www.econbiz.de/10010512562
Saved in:
3
The line extension dilemma : greater difference of similarity to existing products?
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 534-550
Persistent link: https://www.econbiz.de/10011349924
Saved in:
4
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
5
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
6
Does the type of attribute matter? : examining whether underlying factors explain product attribute preference
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
Chin, Wynne W.
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10011884996
Saved in:
7
Reassessing product line breadth effectiveness : the role of heterogeneity, moderation, and cumulative effects
Wilkie, Dean C. H.
;
Mirzaei, Abas
;
Pham Ngoc Thien Anh
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 434-447
Persistent link: https://www.econbiz.de/10013325627
Saved in:
8
Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W.
-
1985
Persistent link: https://www.econbiz.de/10000710724
Saved in:
9
Editorial : Businesses-open access journal on business
Johnson, Lester W.
- In:
Businesses
1
(
2021
)
1
,
pp. 34-35
Persistent link: https://www.econbiz.de/10012605819
Saved in:
10
Securities markets & stock pricing : evidence from a developing capital market in Asia
Ariff, Mohamed
;
Johnson, Lester W.
-
1990
Persistent link: https://www.econbiz.de/10000833468
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