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Johnson, Lester W.
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Wilkie, Dean C. H.
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White, Lesley
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D'Alessandro, Steven
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ECONIS (ZBW)
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81
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
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82
How external network and innovation affect the link between export orientations and export performance?
Kazemi, Ali
;
Ganji, Seyedeh Fatemeh Ghasempour
; …
- In:
Review of international business and strategy
33
(
2022
)
5
,
pp. 786-809
Persistent link: https://www.econbiz.de/10014422550
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83
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
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84
Predictors of consumers' behaviour to recycle end-of-life garments in Australia
Rotimi, Esther Oluwadamilola Olufemi
;
Johnson, Lester W.
; …
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 262-286
Persistent link: https://www.econbiz.de/10014288875
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85
Towards successful diversity initiatives : the importance of building audience connectedness
Burgess, Amelie J.
;
Wilkie, Dean C. H.
;
Dolan, Rebecca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012498489
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86
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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87
Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.
;
Dolan, Rebecca
;
Harrigan, Paul
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
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88
Brand approaches to diversity : a typology and research agenda
Burgess, Amelie
;
Wilkie, Dean C. H.
;
Dolan, Rebecca
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 60-88
Persistent link: https://www.econbiz.de/10013502461
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89
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
90
Inclusivity in advertising : a typology framework for understanding consumer reactions
Wilkie, Dean C. H.
;
Burgess, Amelie Jay
;
Mirzaei, Abas
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 721-738
Persistent link: https://www.econbiz.de/10014422133
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