Narrow search
Showing 81 - 90 of 203
Cover Image
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Cover Image
How external network and innovation affect the link between export orientations and export performance?
Kazemi, Ali; Ganji, Seyedeh Fatemeh Ghasempour; … - In: Review of international business and strategy 33 (2022) 5, pp. 786-809
Persistent link: https://www.econbiz.de/10014422550
Cover Image
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Cover Image
Predictors of consumers' behaviour to recycle end-of-life garments in Australia
Rotimi, Esther Oluwadamilola Olufemi; Johnson, Lester W.; … - In: Journal of fashion marketing and management 27 (2023) 2, pp. 262-286
Persistent link: https://www.econbiz.de/10014288875
Cover Image
Towards successful diversity initiatives : the importance of building audience connectedness
Burgess, Amelie J.; Wilkie, Dean C. H.; Dolan, Rebecca - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 144-161
Persistent link: https://www.econbiz.de/10012498489
Cover Image
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate; Wilkie, Dean C. H.; Conduit, Jodie - In: Journal of business research : JBR 170 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Cover Image
Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.; Dolan, Rebecca; Harrigan, Paul; … - In: European journal of marketing 56 (2022) 12, pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
Cover Image
Brand approaches to diversity : a typology and research agenda
Burgess, Amelie; Wilkie, Dean C. H.; Dolan, Rebecca - In: European journal of marketing 57 (2023) 1, pp. 60-88
Persistent link: https://www.econbiz.de/10013502461
Cover Image
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin; Wilkie, Dean C. H.; Graves, Christopher - In: The journal of product & brand management 32 (2023) 5, pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Cover Image
Inclusivity in advertising : a typology framework for understanding consumer reactions
Wilkie, Dean C. H.; Burgess, Amelie Jay; Mirzaei, Abas; … - In: Journal of advertising 52 (2023) 5, pp. 721-738
Persistent link: https://www.econbiz.de/10014422133