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To delight or not to delight? : an investigation of loyalty formation in the restaurant industry
Bowden, Jana; Dagger, Tracey S. - In: Journal of hospitality marketing & management 20 (2011) 5/6, pp. 501-524
Persistent link: https://www.econbiz.de/10009300575
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Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana; Wood, Leigh - In: Journal of marketing for higher education 21 (2011) 2, pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
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A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Journal of marketing theory and practice 25 (2017) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
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When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 6, pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
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Consumer well-being (CWB) : conceptualisation, contextualisation and a research agenda
Eshaghi, Mohammad Sadegh; Afshardoost, Mona; Bowden, Jana - In: The service industries journal 43 (2023) 9/10, pp. 618-641
Persistent link: https://www.econbiz.de/10014321616
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Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan; Rahman, Kaleel; Robinson, Linda J.; … - In: Journal of strategic marketing 31 (2023) 2, pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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The process of customer engagement : a conceptual framework
Bowden, Jana Lay-Hwa - In: Journal of marketing theory and practice 17 (2009) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10009884912
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On Putnam : bowling together - applying Putnam's theories of community and social capital to public relations
Luoma-aho, Vilma - In: Public relations and social theory : key figures and …, (pp. 231-251). 2009
Persistent link: https://www.econbiz.de/10003851883
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What's in a relationship?: Affective commitment, bonding and the tertiary first year experience - a student and faculty perspective
Bowden, Jana Lay-Hwa - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 428-451
Persistent link: https://www.econbiz.de/10010138871