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Advertising
21
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19
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Marketing
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12
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English
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Ford, John B.
141
Ford, John
25
Merchant, Altaf
21
LaTour, Michael S.
15
West, Douglas C.
12
Sargeant, Adrian
11
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Ibrahim, Essam
6
Mottner, Sandra
6
West, Douglas
5
Jain, Varsha
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
4
Thelen, Shawn
4
Clarke III, Irvine
3
Clarke, Irvine
3
Karande, Kiran W.
3
Purwanegara, Mustika Sufiati
3
Rose, Gregory
3
Seifert, Bruce M.
3
Abratt, Russell
2
Beffon, Maria
2
Berry, Christopher
2
Burton, Scot
2
Case, F. Mark
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Flaherty, Theresa B.
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Gorton, Matthew
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Gupta, Damini Goyal
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Henthorne, Tony L.
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Joseph, Beatriz
2
Joseph, Mathew
2
Karande, Kiran
2
Kees, Jeremy
2
LaTour, Kathryn A.
2
Latour, Michael S.
2
Li, Ling
2
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Journal of advertising research
27
International marketing review
16
Journal of business research : JBR
14
International Marketing Review
11
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of nonprofit and voluntary sector marketing
6
Journal of Business Research
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : MM
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of Services Marketing
3
American business review
2
Annals of operations research
2
Arts marketing : an international journal ; AM
2
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2
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2
Journal of world business : JWB
2
Organizations and markets in emerging economies
2
Review of marketing research
2
The Journal for quality and participation
2
The journal of product & brand management
2
The journal of services marketing
2
Business Horizons
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of Environmental Planning and Management
1
Journal of Product & Brand Management
1
Journal of World Business
1
Journal of current issues and research in advertising : JCIRA
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Leadership in nonprofit organizations ; Vol. 1
1
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ECONIS (ZBW)
73
OLC EcoSci
59
Other ZBW resources
20
RePEc
11
USB Cologne (EcoSocSci)
5
Showing
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41
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
42
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
43
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
44
Sales management : a global perspective
Honeycutt, Earl D.
;
Ford, John B.
;
Simintiras, Antonis C.
-
2003
Persistent link: https://www.econbiz.de/10001724919
Saved in:
45
The role of economic freedom in explaining penetration of consumer durables
Ford, John B.
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10001242787
Saved in:
46
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
47
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
48
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
49
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
50
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
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