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Darden Case
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Strategic marketing management : a means-end approach
Parry, Mark E.
-
2001
Persistent link: https://www.econbiz.de/10001589950
Saved in:
2
Research opportunities in the study of B2B new ventures : perspectives from the entrepreneurship literature
Parry, Mark E.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 466-480
Persistent link: https://www.econbiz.de/10012372704
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3
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
-
1993
Persistent link: https://www.econbiz.de/10000876070
Saved in:
4
Task conflict, integrative potential, and conflict management strategies in joint ventures
Parry, Mark E.
;
Song, Michael
;
Spekman, Robert E.
- In:
IEEE transactions on engineering management : EM
55
(
2008
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10003743486
Saved in:
5
Incorporating network externalities into the technology acceptance model
Song, Michael
;
Parry, Mark E.
;
Kawakami, Tomoko
- In:
The journal of product innovation management : an …
26
(
2009
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10003833191
Saved in:
6
Information, promotion, and the adoption of innovative consumer durables
Song, Michael
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
26
(
2009
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10003860420
Saved in:
7
The desired level of market orientation and business unit performance
Song, Michael
;
Parry, Mark E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003851345
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8
Neural network earnings per share forecasting models : a comparison of backward propagation and the genetic algorithm
Cao, Ray Qing
;
Parry, Mark E.
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
1
,
pp. 32-41
Persistent link: https://www.econbiz.de/10003852596
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9
The impact of NPD strategy, product strategy, and NPD processes on perceived cycle time
Parry, Mark E.
;
Song, Michael
;
Weerd-Nederhof, Petra de
; …
- In:
The journal of product innovation management : an …
26
(
2009
)
6
,
pp. 627-639
Persistent link: https://www.econbiz.de/10003894641
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10
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael
;
Di Benedetto, C. Anthony
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
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