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New versus frequent donors : exploring the behaviour of the most desirable donors

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204

Persistent link: https://www.econbiz.de/10011596771

How sharing of supporters reveals competition amongst non-profit brands

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212

Persistent link: https://www.econbiz.de/10014299237

Are experts better than potential users in predicting the uptake of an innovation? : extending the use of the Juster Scale

Faulkner, Margaret; Corkindale, David R

Are experts or potential users better at predicting the success of a new product? To explore this question we used an eleven-point probability scale, the Juster Scale, to ask various groups of people about their probability of taking up a new product and also their assessment of its chance of...

Persistent link: https://www.econbiz.de/10009483661

Are experts better than potential users in predicting the uptake of an innovation? : extending the use of the Juster Scale

Faulkner, Margaret; Corkindale, David R. - In: Technological forecasting & social change : an … 76 (2009) 7, pp. 910-916

Persistent link: https://www.econbiz.de/10003892269

Comparing approaches to elicit brand attributes both face-to-face and online

Hogan, Samantha; Romaniuk, Jenni; Faulkner, Margaret - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 57-78

Persistent link: https://www.econbiz.de/10011472540

Uncovering generalized patterns of brand competition in China

Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: The journal of product & brand management 23 (2014) 7, pp. 554-571

Persistent link: https://www.econbiz.de/10010467447

A new tool for pre-testing direct mail

Faulkner, Margaret; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 469-490

Persistent link: https://www.econbiz.de/10003746164

Barriers to increasing donor support : evidence on the incidence and nature of brand rejection

Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: Nonprofit and voluntary sector quarterly 44 (2015) 5, pp. 1007-1025

Persistent link: https://www.econbiz.de/10011382687

A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment

Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 60 (2020) 4, pp. 407-416

Persistent link: https://www.econbiz.de/10012495761

When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability

Nguyen, Cathy; Romaniuk, Jenni; Cohen, Justin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012268987