Cristache, Nicoleta; Susanu, Irina; Micu, Adrian; Micu, … - In: Economics and Applied Informatics (2010) 2, pp. 209-215
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the...