Purpose – Traditional retailers still insist on using price, product, and promotion as sources of competitive advantage. This emphasis typically ignores the potential of in‐store logistics operations in the creation of customer value. A major objective of retail customers is to navigate the...

This paper aims to emphasize the gaps between the cultural profiles of high-tech companies from Japan, Romania, Tunisia and Turkey in the context of open innovation approach. The goal is to assess the cultural profiles of the firms included in the sample, by determining a percentage distribution...

This research will focus on the study of the relation between the level of the consumer’s knowledge and the browsing behavior. An experimentation has been carried out in a real commercial context: A shop for sale of computers & accessories "Scoop", with 250 customers, shows that the behavior...

This paper aims to bring forth the transactional analysis and the emotional intelligence as tools in order to achieve the sales performance. These two concepts that are relatively new will help us approach in another manner the sales process. I chose this topic because I consider that the two...

The Clawback is a special tax applied to the pharmaceutical industry, that implies the contribution of all drug producers, to finance the public health system with a sum of money, which may vary between 5% and 11%, sum paid out of their income made from selling drugs. This tax provision was...