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Marketing mind prints
Kitchen, Philip J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10001851358
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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J. - 2003
Persistent link: https://www.econbiz.de/10001853293
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The future of marketing : critical 21st century perspectives
Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001702742
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Implications of globalization on customer relationship management
Kitchen, Philip J.; Shergill, Gurvinder S.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530930
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Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001531184
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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Commercial television breaks, consumer behaviour, and new technology : an initial analysis
Kitchen, Philip J. - In: European journal of marketing : EJM 20 (1986) 2, pp. 40-53
Persistent link: https://www.econbiz.de/10001071377
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Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J. - In: Journal of business research : JBR 140 (2022), pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework
Vernuccio, Maria; Cesareo, Ludovica; Pastore, Alberto; … - In: International journal of advertising : the review of … 41 (2022) 3, pp. 519-540
Persistent link: https://www.econbiz.de/10013209360
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In memoriam of professor Lynne Eagle
Kitchen, Philip J.; Bulmer, Sandy - In: Journal of marketing communications 28 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012697017