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An assessment of customer experience concept : looking back to move forward

Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022

Persistent link: https://www.econbiz.de/10012609400

Making sense of sensory brand experience : constructing an integrative framework for future research

Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167

Persistent link: https://www.econbiz.de/10012795396

Corporate branding, identity, image and reputation : current and future trends, developments and challenges

Melewar, T. C.; Foroudi, Pantea; Jin, Zhongqi - In: Journal of business research : JBR 117 (2020), pp. 672-674

Persistent link: https://www.econbiz.de/10012288081

Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304

Persistent link: https://www.econbiz.de/10011881789

Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences

Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232

Persistent link: https://www.econbiz.de/10013380424

Fly me to the moon : from corporate branding orientation to retailer preference and business performance

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International Journal of Contemporary Hospitality Management 34 (2021) 1, pp. 78-112

Purpose: The airline aviation industry is both capital-intensive and competitive. Hence, the evolution of the sector needs original marketing strategies. To study the relationships between corporate branding and corporate image, taking into account two views, namely, corporate strategy and...

Persistent link: https://www.econbiz.de/10012811485