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Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao; Kumar, Arvind; Rao, Bramhani - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
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Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka; Wong, IpKin Anthony; Xiong, Xiling - In: International journal of hospitality management 105 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
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Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam; Arce-Urriza, Marta; Cebollada, Javier - In: Journal of retailing and consumer services 67 (2022), pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
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Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.; Esmark Jones, Carol L.; … - In: The journal of product & brand management 31 (2022) 4, pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.; Walker, Kristen L.; Eilert, Meike - In: Journal of consumer marketing 39 (2022) 5, pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.; Heo, Yoon; Choi, Jun Woo; … - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
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Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja; Völckner, Franziska; Egger, Marc; … - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
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Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu; Lu, Hsiao-Han - In: The journal of brand management : an international journal 31 (2024) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10014583661