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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578

Persistent link: https://www.econbiz.de/10010462632

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers’ purchase intention. A self-administered survey was conducted … perceived religiosity construct on the relationship between source credibility dimensions and consumers’ purchase intention … dimensions to increase their endorsement campaigns’ credibility and effectiveness. …

Persistent link: https://www.econbiz.de/10012631363

Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility

Yoo, Jae-Woong; Jin, Young Ju - In: Journal of promotion management : JPM 21 (2015) 6, pp. 666-684

Persistent link: https://www.econbiz.de/10011433611

Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact

Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240

Persistent link: https://www.econbiz.de/10009754892

Green advertising : examining the role of celebrity's credibility using sem approach

Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459

Persistent link: https://www.econbiz.de/10013256847

Female, married and endorsing: integrating celebrity marital status, role congruence and credibility

Roy, Subhadip; Mohapatra, Subhalaxmi - In: Journal of strategic marketing 25 (2017) 1, pp. 14-30

Persistent link: https://www.econbiz.de/10011742898

The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product

Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022

Persistent link: https://www.econbiz.de/10013398015

Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley

Jha, Niki - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 2, pp. 100-109

Persistent link: https://www.econbiz.de/10014494018

The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity

Thanh-Binh Phung; Hoang Nguyen Dai; Doan Viet Phuong Nguyen - In: International journal of business and emerging markets … 15 (2023) 4, pp. 346-379

Persistent link: https://www.econbiz.de/10014435556

Validation of the celebrity endorsers' credibility scale in Indian context

Gaur, Sanjaya Singh; Pathak, Shalini; Deeksha Singh - In: Advertising and communication : proceedings 4th …, (pp. 294-300). 2005

Persistent link: https://www.econbiz.de/10003353835