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A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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Marketing management and strategy
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937576
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.; Rinaldo, Shannon B. - 2011
Persistent link: https://www.econbiz.de/10009270390