athletes in team sports. Our study is based on case law determined by the Czech Republic's Supreme Administrative Court, which …

This paper examines whether the use of professional athletes' names and playing records by fantasy sports league … of the common law right of publicity and embarks upon an in-depth analysis of its application to fantasy sports leagues … and performance statistics by fantasy sports leagues …

The purpose of this study is to advance the understanding of volleyball players’ purchase intention toward sport shoes … study is significant for marketers for solving the challenges faced in the sport industry. It also helps to identify … consumers’ purchase preferences for sport shoes. The marketer would understand more about their targeted customers’ intentions …

landscape of labor, employment, and antitrust litigation involving mostly elite college athletes in revenue-generating sports …The writing is on the wall. In the next few years, it seems clear now that at least the elite student athletes in … Division I power conferences in college football and basketball, revenue-generating sports programs, will be deemed employees …

Sports Sponsorships by testing the relationship between the ethnic composition of a team and the value of the team’s front …-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little …