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Employees' brand understanding, brand commitment, and brand citizenship behaviour : a closer look at the relationships among construct dimensions
Piehler, Rico - In: The journal of brand management : an international journal 25 (2018) 3, pp. 217-234
Persistent link: https://www.econbiz.de/10011884922
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching
Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T. - In: Journal of marketing research 61 (2024) 2, pp. 204-224
Persistent link: https://www.econbiz.de/10014584189
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Branding employees
Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114
Persistent link: https://www.econbiz.de/10009525028
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Effect of internal branding on employee brand commitment and behavior in hospitality
Yang, Jen-Te; Wan, Chin-Sheng; Wu, Chi-Wei - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10011490039
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Branding through workforce
Sharma, Antima; Raghuvanshi, Rinku - In: Employer branding for competitive advantage : models …, (pp. 103-118). 2021
Persistent link: https://www.econbiz.de/10012545625
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
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The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn; Murillo, Enrique; Lee, Hyemi - In: International journal of hospitality management 66 (2017), pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
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Identification and analysis of employee branding typology using fuzzy c-means clustering
Natarajan, Thamaraiselvan; Periaiya, Sridevi; Arasu … - In: Benchmarking : an international journal ; BIJ 24 (2017) 5, pp. 1253-1268
Persistent link: https://www.econbiz.de/10011742701
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The brand inside : fulfilling the needs of the new employee generation to create brand advocates
Patwa, Nitin; Abraham, Christopher; D'Cruz, Alison - In: International journal of business and economics 17 (2018) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011997108