Similar Search Results

The influence of global brand distribution on brand popularity on social media

Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38

Persistent link: https://www.econbiz.de/10012132726

Why do hypermarkets extend their brands to a growing number of products?

Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305

Persistent link: https://www.econbiz.de/10011997497

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

Measuring brand experiences cross-nationally

Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10011704267

Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study

Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510

Persistent link: https://www.econbiz.de/10011660376

Promoting brands through product placement in successful and unsuccessful films in emerging markets

Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10011532956

Brands at work : the search for meaning in mundane work

Brannan, Matthew J.; Parsons, Elizabeth; Priola, Vincenza - In: Organization studies : an international … 36 (2015) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10010505938

Product placement by global brands as an alternative strategy : is it worth in emerging market?

Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156

Persistent link: https://www.econbiz.de/10011305971

Brand naming : sound symbolism, brand preference and brand performance

Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176

Persistent link: https://www.econbiz.de/10011339605

The times (and brands) are a changin' : a response to Gaski's commentary

Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396

Persistent link: https://www.econbiz.de/10011339722

A service of the

zbw