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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

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Brand positioning strategy in the competitive aspect

Kraujalienė, Lidija; Kromalcas, Saulius - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 467-475

A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …

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Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing

Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434

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Healthy and delicious : responsible branding of snacks

Palo-Oja, Outi-Maaria; Nieminen, Juuso - In: South Asian journal of business and management cases 11 (2022) 2, pp. 105-118

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Brand Presence in Decision-Making Involving Decoys

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Effects of marketing indicators application on brand evaluation

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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment

Dass, Mayukh; Kohli, Chiranjeev; Acharya, Manaswini - In: Journal of advertising research 63 (2023) 1, pp. 43-60

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Brand resonance : an empirical analysis of mobile users in global marketplace

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The relationship between electronic word of mouth and brand : a systematic review and future research agenda

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