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161
Measuring the short-term spillover impact of a product recall on a
brand
ecosystem
Mackalski, Robert
;
Belisle, Jean-Francois
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
Saved in:
162
Diagnosing
brand
performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
163
The strategy tool : the trademark map of best 100 brands in the world
Chen, Rain
;
Liang, Chapie
- In:
Journal of management and strategy : JMS
4
(
2013
)
4
,
pp. 21-31
Persistent link: https://www.econbiz.de/10010227118
Saved in:
164
Brand
name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
165
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
166
Brand
equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
167
What is true (
brand
) love? : the love concept in branding theory and research
Merdin, Ezgi
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010248353
Saved in:
168
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
169
Personal branding : a perspective from the professional athlete-level-of-analysis
Hodge, Courtney
;
Walker, Matthew
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011550880
Saved in:
170
The effects of product fit and
brand
fit on memory retention for
brand
alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
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