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A brand-based perspective on differentiation of green brand positioning : a network analysis approach
Wang, Hui-Ju - In: Management decision : MD 55 (2017) 7, pp. 1460-1475
Persistent link: https://www.econbiz.de/10011731340
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Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
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Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi; Basu, Sriparna; Dwivedi, Yogesh Kumar - In: Industrial marketing management : the international … 119 (2024), pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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Grüne Markenführung : Erfolgsfaktoren und Instrumente nachhaltiger Brands
Errichiello, Oliver Carlo - 2017
Grüner Konsum -- Geschichte der Ökobranche und die wirtschaftliche Bedeutung der Ökobranche heute -- Die berühmten Lohas – Eine fulminante Marketingidee -- Gibt es grüne Trends? -- Die Marke als soziales Bündnissystem -- Die Marke aus juristischer, ökonomischer und soziologischer Sicht...
Persistent link: https://www.econbiz.de/10014020886
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What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan; Le Normand, Aurelie; Blazquez Cano, Marta; … - In: Sustainable Luxury : An International Perspective, (pp. 197-217). 2022
Persistent link: https://www.econbiz.de/10013362691
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The positioning of green brands in enhancing their image : the mediating roles of green brand innovativeness and green perceived value
Lin, Jialing; Zhou, Zhimin - In: International journal of emerging markets 17 (2022) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10013363257
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Green brand ambidexterity and consumer satisfaction : the symmetric and asymmetric approach
Zhang, Jing A.; Chen, Shijiao; Walton, Sara; Carr, Sarah - In: Journal of consumer marketing 39 (2022) 5, pp. 488-504
Persistent link: https://www.econbiz.de/10013399701
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A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris; Fuxman, Leonora; Mahmoud, Ali B. - In: Journal of fashion marketing and management 26 (2022) 4, pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
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Potential effects of green brand legitimacy and the biospheric value of eco-friendly behavior on online food delivery : a mediation approach
Chen, Xiaohua; Lee, Timothy J. - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4080-4102
Persistent link: https://www.econbiz.de/10013413318