A brand-based perspective on differentiation of green brand positioning : a network analysis approach
Year of publication: |
2017
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Authors: | Wang, Hui-Ju |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 7, p. 1460-1475
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Subject: | Network analysis | Green brand positioning | Brand-based differentiation | Markenführung | Brand management | Markenimage | Brand image | Öko-Produkt | Sustainable product |
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