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Practices of brand extensions and how consumers respond to FMCG giants' greening attempts

Hesse, Andreas; Bündgen, Karolin; Claren, Saskia; … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 520-537

Persistent link: https://www.econbiz.de/10013463714

Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing

Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433

Persistent link: https://www.econbiz.de/10014328946

Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more

Moon, Hyoungeun; Yu, Jongsik; Chua, Bee-Lia; Han, Heesup - In: Journal of travel and tourism marketing 40 (2023) 4, pp. 326-344

Persistent link: https://www.econbiz.de/10014369795

Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products

Soo Yeong Ewe; Tjiptono, Fandy - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 234-252

Persistent link: https://www.econbiz.de/10014302607

Social cynicism, greenwashing, and trust in green clothing brands

Policarpo, Manoela Costa; Apaolaza, Vanessa; Hartmann, … - In: International journal of consumer studies 47 (2023) 5, pp. 1950-1961

Persistent link: https://www.econbiz.de/10014335655

Green brands, customer satisfaction and sustainable performance in the Chinese manufacturing industry

Waqas, Muhammad; Qingfeng, Meng; Ahmad, Naveed; Iqbal, … - In: Management decision 61 (2023) 11, pp. 3545-3572

Persistent link: https://www.econbiz.de/10014428529

A study on the influence of eco-labels and green advertising on green brand equity in emerging market

Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227

Persistent link: https://www.econbiz.de/10013483031

The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand

Rahman, Mahabubur - In: Journal of business research : JBR 154 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10013468649

How to earn a premium price : the effect of green marketing and brand coolness

Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of communication management 27 (2023) 1, pp. 35-63

Persistent link: https://www.econbiz.de/10014288368

Creating a sustainable future : insights into brand marketing in the luxury fashion industry

Kaur, Harpreet; Choudhary, Shruti; Manoj, Adarsh; … - In: Cogent business & management 11 (2024) 1, pp. 1-17

This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … brand marketing in this context. This research will give an in-depth analysis of the major elements influencing the … brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands …

Persistent link: https://www.econbiz.de/10014526514