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De-biasing strategic communication?
Gesche, Tobias - 2016
This paper studies the effect of disclosing conflicts of interests on strategic communication when the sender has lying …
Persistent link: https://www.econbiz.de/10011420613
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
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Prozesse der Strategiebeeinflussung : kognitive und kommunikative Handlungsoptionen im Management
Lohse, Dieter - 1993
Persistent link: https://www.econbiz.de/10009766052
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Government news management - strategic communication in comparative perspective
Pfetsch, Barbara - 2002
Persistent link: https://www.econbiz.de/10009768827
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Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.; Baker, Colin R. - In: Business horizons 57 (2014) 3, pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
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Put it in writing : business strategy in brief
Martin, Dick - In: Journal of business strategy 34 (2013) 6, pp. 40-41
Persistent link: https://www.econbiz.de/10010231594
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Deliberations on strategic aspects of corporatate communication from the Indian Sanātana perspective
Mehta, Nikhil; Bhattacharyya, Som Sekhar - In: International journal of management practice : IJMP 6 (2013) 4, pp. 374-397
Persistent link: https://www.econbiz.de/10010338398
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Strategic integrated marketing communications
Percy, Larry - 2014 - 2. ed.
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to...
Persistent link: https://www.econbiz.de/10010372732
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How others see us : leaders' perceptions of communication and communication managers
Brønn, Paggy Simcic - In: Journal of communication management : an international … 18 (2014) 1, pp. 58-79
Persistent link: https://www.econbiz.de/10010254383
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IT innovation strategy : managing the implementation communication and its generated knowledge through the use of an ICT tool
Landaeta Olivo, José Francisco; García Guzmán, Javier; … - In: Journal of knowledge management 20 (2016) 3, pp. 512-533
Persistent link: https://www.econbiz.de/10011524264