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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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A review of multidimensional scaling in marketing research
Cooper, Lea G. - 2009
Persistent link: https://www.econbiz.de/10003794496
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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Customer value from a customer perspective : a comprehensive review
Graf, Albert; Maas, Peter - 2008
Persistent link: https://www.econbiz.de/10003903310
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Structuring the market for heavy duty detergents: experiments in multidimensional scaling (MDS)
Asselbergs, Pim; Bogaerts, Eddy - 1975
Persistent link: https://www.econbiz.de/10003477163
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Perceptual maps : the good, the bad and the ugly
Gower, John; Groenen, Patrick J. F.; Velden, Michel van de - 2010
Persistent link: https://www.econbiz.de/10008665145