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Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets
Van den Bergh, Joeri - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185
Persistent link: https://www.econbiz.de/10014849556
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The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications
Jamthe, Sudha - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185
Persistent link: https://www.econbiz.de/10014849558
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GenderSell: How to Sell to the Opposite Sex
FitzGerald, Maureen - In: Journal of Consumer Marketing 17 (2000) 5, pp. 455-466
Persistent link: https://www.econbiz.de/10014849576
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Brands, Consumers, Symbols, and Research: Sidney J Levy on Marketing
Chamberlin, Dan - In: Journal of Consumer Marketing 17 (2000) 6, pp. 550-560
Persistent link: https://www.econbiz.de/10014849582
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Consumer Behaviour in Asia
Menon, Mohan K. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 179-189
Persistent link: https://www.econbiz.de/10014849594
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The Soul of the New Consumer: Authenticity – What We Buy and Why in the New Economy
Goldsmith, Ronald E. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 179-189
Persistent link: https://www.econbiz.de/10014849595
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Motigraphics: The Analysis and Measurement of Human Motivation in Marketing
Dupree, James - In: Journal of Consumer Marketing 18 (2001) 2, pp. 179-189
Persistent link: https://www.econbiz.de/10014849597
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Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism (1st ed.)
Reinecke Flynn, Leisa - In: Journal of Consumer Marketing 18 (2001) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10014849598
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Attention!(How to Interrupt, Yell, Whisper, and Touch Consumers)
Chamberlin, Daniel P. - In: Journal of Consumer Marketing 18 (2001) 4, pp. 368-376
Persistent link: https://www.econbiz.de/10014849603
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Commitment‐led Marketing: The Key to Brand Profits is in the Customer’s Mind
Chamberlin, Daniel P. - In: Journal of Consumer Marketing 19 (2002) 1, pp. 74-82
Persistent link: https://www.econbiz.de/10014849615