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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih (ed.); Darıcı, Burak (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012618053
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Electronic Commerce 2018 : A Managerial and Social Networks Perspective
Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - 9th ed. 2018
impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most … globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart … changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest …
Persistent link: https://www.econbiz.de/10012396634
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Electronic commerce 2018 : a managerial and social networks perspective
Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - Ninth edition
Persistent link: https://www.econbiz.de/10011663666
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The welfare effects of social media
Allcott, Hunt; Braghieri, Luca; Eichmeyer, Sarah; … - 2019
Persistent link: https://www.econbiz.de/10011983859
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Social media, news consumption, and polarization : evidence from a field experiment
Levy, Ro'ee - In: American economic review 111 (2021) 3, pp. 831-870
Persistent link: https://www.econbiz.de/10012436838
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas; Moisander, Johanna - In: International journal of consumer studies 33 (2009) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10003834254
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Special issue: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian (contributor) - 2009
Persistent link: https://www.econbiz.de/10003819536
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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The globalization of social media : consumer relationships with brands evolve in the digital space
Hutton, Graeme; Fosdick, Maggie - In: Journal of advertising research 51 (2011) 4, pp. 566-570
Persistent link: https://www.econbiz.de/10009501176