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151
Keyword
advertising
is not what you think : clicking and eye movement behaviors on keyword
advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
152
Modeling the clickstream across multiple online
advertising
channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
153
Consumer search activities and the value of ad positions in sponsored search
advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
154
Search
advertising
Cornière, Alexandre de
-
2013
Persistent link: https://www.econbiz.de/10009732793
Saved in:
155
Search engine
advertising
effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
156
Differential effects of keyword selection in search engine
advertising
on direct and indirect sales
Lu, Xianghua
;
Zhao, Xia
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10010378600
Saved in:
157
Effects of online
advertising
on automobile sales
Peng, Jianping
;
Zhang, Guoying
;
Zhang, Shaoling
;
Dai, Xin
; …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 834-851
Persistent link: https://www.econbiz.de/10010387090
Saved in:
158
A cross-industry analysis of the spillover effect in paid search
advertising
Nottorf, Florian
;
Funk, Burkhardt
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010195506
Saved in:
159
Analysing search engine
advertising
research : synthesis of two decades of research
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
International journal of information systems and change …
7
(
2015
)
4
,
pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
Saved in:
160
Brand engagement on social media : will firms' social media efforts influence search engine
advertising
effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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