, companies have to understand how consumers perceive apps in order to present an interface that is well received and allows for … the highest benefits for companies and customers alike. From a technical perspective, apps are complex software products …, but consumers do not seem to perceive them as such, because they see apps through the "lens" of context. Thus, the context …

,000 applications over four years. Many apps belong to developers with multiple apps. This fact generates variation in the privacy … intrusive data strategies as they become more experienced. Second, intrusive data collection is most likely in apps that target … inform both regulators and scientists who wish to model supply in the market for mobile apps. …