Children's experiences and parents' perceptions of retailers' mobile applications
Laurent Muzellec, Florence Feenstra, Brigitte de Faultrier and Jacques Boulay
| Year of publication: |
2016
|
|---|---|
| Authors: | Muzellec, Laurent ; Feenstra, Florence ; Faultrier, Brigitte de ; Boulay, Jacques |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 11, p. 1118-1131
|
| Subject: | Retailing | Experiential marketing | Child behaviour | Mobile applications | Kinder | Children | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Eltern | Parents | Mobilkommunikation | Mobile communications | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-11-2015-0169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640056