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The consumer neuroscience of packaging
Spence, Charles; Velasco, Carlos; Petit, Olivia - In: Multisensory packaging : designing new product experiences, (pp. 319-347). 2019
Persistent link: https://www.econbiz.de/10011959018
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How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
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Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara - In: European research studies 24 (2021) 2B, pp. 1153-1162
Persistent link: https://www.econbiz.de/10012664286
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Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Journal of retailing and consumer services 67 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
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A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M. - In: Journal of historical research in marketing 15 (2023) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
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Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja; Hubert, Marco; Mariani, Marcello M. - In: Psychology & marketing 41 (2024) 3, pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha; Rana, Gunjan A.; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
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Emotional Boosting : die hohe Kunst der Kaufverführung
Häusel, Hans-Georg - 2019 - 3. Auflage
Sieger zeichnen sich durch eine Gemeinsamkeit aus - die absolute Passion für das Detail. Wer bei 1000 Kleinigkeiten besser ist, hat schliesslich den entscheidenden Wettbewerbsvorsprung. Besonders wichtig: Diese 1000 Kleinigkeiten werden vom Käufer oft nur unbewusst wahrgenommen. Sie ergeben im...
Persistent link: https://www.econbiz.de/10012040872
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Consumer neuroscience : ein transdisziplinäres Lehrbuch
Kenning, Peter - 2014 - 1. Auflage
Persistent link: https://www.econbiz.de/10014011765
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Biometrics and neuroscience research in business and management : advances and applications
Moutinho, Luiz (ed.); Cerf, Moran (ed.) - 2024
Persistent link: https://www.econbiz.de/10012587624