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Contingent effects of decision-making and customer centricity on public-sector innovation success

Nik Mohd Hazrul Nik Hashim; Yap Hock Ann; Amin Ansary; … - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 36-70

Persistent link: https://www.econbiz.de/10012802212

International product rollout strategies and performance : the moderating effects of product innovativeness, order of entry and firm size

Nik Mohd Hazrul Nik Hashim; Amin Ansary - In: European journal of international management : EJIM 21 (2023) 3, pp. 369-399

Persistent link: https://www.econbiz.de/10014387963

Potential of idle land for mixed vegetable and fruit farming using linear programming

Mustapha, Nik Hashim Nik; Nik Mohd Hazrul Nik Hashim; … - In: Asian Journal of Empirical Research 3 (2013) 4, pp. 388-400

Idle land remains to be an issue that warrants further investigation. This study aspires to unveil the economic potential of idle land which is cultivated with a combination of cash crops -- vegetables and fruits by young enterprising individuals. Linear programming is employed to derive optimal...

Persistent link: https://www.econbiz.de/10009724523

Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users

Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342

Persistent link: https://www.econbiz.de/10010474271

Why resist? : examining the impact of technological advancement and perceived usefulness on Malaysians' switching intentions : the moderators

Nik Mohd Hazrul Nik Hashim; Pandit, Ameet; Syed Shah Alam; … - In: The journal of developing areas 49 (2015) 3, pp. 65-80

Persistent link: https://www.econbiz.de/10011449605

The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables

Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491

Persistent link: https://www.econbiz.de/10012392734

Factors affecting Islamic banking behavioral intention : the moderating effects of customer marketing practices and financial considerations

Mohammad Enamul Hoque; Hassan, M. Kabir; Nik Mohd … - In: Journal of financial services marketing : JFSM 24 (2019) 1/2, pp. 44-58

Persistent link: https://www.econbiz.de/10012060025

Innovation and entrepreneurship bootcamp : a descriptive study assessing the effectiveness of entrepreneurship education

Tih, Siohong; Wan Mohd Hirwani Wan Hussain; Nik Mohd … - In: International journal of business and globalisation : IJBG 22 (2019) 2, pp. 240-257

Persistent link: https://www.econbiz.de/10012024991

Effects of communication and financial concerns on banking attitude-behaviour relations

Mohammad Enamul Hoque; Nik Mohd Hazrul Nik Hashim; … - In: The service industries journal 38 (2018) 13/14, pp. 1017-1042

Persistent link: https://www.econbiz.de/10011962035

Intention of and commitment towards purchasing luxury products : a study of Muslim consumers in Malaysia

Nur Jahan Khan; Razzaque, Mohammed Abdur; Nik Mohd … - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 476-495

Persistent link: https://www.econbiz.de/10011812890