Intention of and commitment towards purchasing luxury products : a study of Muslim consumers in Malaysia
Year of publication: |
2017
|
---|---|
Authors: | Nur Jahan Khan ; Razzaque, Mohammed Abdur ; Nik Mohd Hazrul Nik Hashim |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 3, p. 476-495
|
Subject: | Purchase intention | Luxury products | Commitment to purchase | Malaysian Muslim consumers | Malaysia | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Islam | Muslime | Muslims | Markenimage | Brand image |
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