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How is internal marketing understood? : an examination of stakeholder perspective

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Corporate identity : developing means for sustainable competitive advantage in Indian context towards model development

Jain, Varsha; Paul, Niriksha; E, Ganesh B.; Chauhan, … - In: Organizations and markets in emerging economies 7 (2016) 1, pp. 7-33

Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively. However, the literature on corporate identity has studied...

Persistent link: https://www.econbiz.de/10012195181