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Determinants of services co-creation with business customers
Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
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Smart cash point in a B2B market to enable service innovation : towards transparency and shared intentions- a case study
Megaro, Antonietta - In: The journal of business & industrial marketing 39 (2024) 6, pp. 1162-1173
Persistent link: https://www.econbiz.de/10015081122
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What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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Co-creating value from knowledge-intensive business services in manufacturing firms : the moderating role of relationship learning in supplier-customer interactions
Kohtamäki, Marko; Partanen, Jukka - In: Journal of business research : JBR 69 (2016) 7, pp. 2498-2506
Persistent link: https://www.econbiz.de/10011491352
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili; Yeh, Ching-Hsuan; Tseng, Timmy H.; Wang, … - In: Journal of business-to-business marketing 25 (2018) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
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Business-to-business value co-creation : suppliers' perspective of essential information systems capabilities
Sore, Sariseelia; Saunila, Minna; Ukko, Juhani; … - In: Journal of creating value 9 (2023) 1, pp. 81-106
Persistent link: https://www.econbiz.de/10014581529
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B2B Service Interactions : Do ICT-Enabled Innovations Lead to Enhanced Customer Commitment?
Paguio, Rafael - 2012
ICT provides opportunities for more convenient, more responsive and highly customized information services to business customers as they contact their providers regarding service issues and contract arrangements. This study looks at how ICT-enabled process innovations achieve customer retention...
Persistent link: https://www.econbiz.de/10013114528
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Co-creation of value in business-to-business services
Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207