Social media's unabated and unprecedented adoption and growth among masses across the globe and fast emergence of innovative, open, cost effective, at times free of cost, and flexible Social media platforms has opened hitherto unexpected or previously unknown vistas for business organizations....

Social media's unabated and unprecedented adoption and growth among masses across the globe and fast emergence of innovative, open, cost effective, at times free of cost, and flexible Social media platforms has opened hitherto unexpected or previously unknown vistas for business organizations....

Cover; Half Title; Title Page; Copyright Page; ABOUT THE EDITORS; Table of Contents; Dedication; List of Contributors; List of Abbreviations; Foreword; Preface; Introduction; PART I: M-COMMERCE: MEANING, EVOLUTION, TRENDS, AND HINDRANCES; 1: M-Commerce: Meaning, Evolution, and Growth.; 2: What's New with...

"This book explores how the 21st Century is the era of high-tech, digitized, borderless and networked economies and organizations. It explores how organizations are realigning, reshaping and reinventing themselves. It also provides understanding on the characteristics of networked enterprises,...

"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to...

"This book explores how the 21st Century is the era of high-tech, digitized, borderless and networked economies and organizations. It explores how organizations are realigning, reshaping and reinventing themselves. It also provides understanding on the characteristics of networked enterprises,...