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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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Improving the impact of cause-related donation exchanges through message framing : a conceptual perspective
Das, Neel; Kerr, Anthony H. - In: The journal of applied business research 25 (2009) 2, pp. 69-77
Persistent link: https://www.econbiz.de/10003827599
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Cause related marketing and its impact on the purchasing behavior of the customers of Bangladesh : an empirical study
Mohiuddin Babu, Mujahid (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003734939
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Cause’s Attributes Influencing Consumer’s Purchasing Intention : Empirical Evidence from Pakistan
Waqas, Jehanzaib - 2012
Purpose – One purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision to participate in cause-related marketing (CRM) program in the Pakistani context. The other is to empirically test the hypothesized relationship between cause's...
Persistent link: https://www.econbiz.de/10013107096
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Experiential design on cause-related marketing : lessons from the fill-the-bottle challenge
Roederer, Claire; Filser, Marc - In: Qualitative market research : an international journal 25 (2022) 1, pp. 100-124
Persistent link: https://www.econbiz.de/10013162193