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The Economics of Internet Media
Peitz, Martin; Reisinger, Markus - 2014
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind media convergence and connects information and communication technologies. While new Internet media share some properties with traditional media, several novel features have...
Persistent link: https://www.econbiz.de/10011441859
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Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian - In: Electronic commerce research and applications 13 (2014) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
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Repeated auctions with budgets in ad exchanges : approximations and design
Balseiro, Santiago R.; Besbes, Omar; Weintraub, Gabriel - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 864-884
Persistent link: https://www.econbiz.de/10010526541
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Contextual advertising
Zhang, Kaifu; Katona, Zsolt - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
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The economics of Internet media
Peitz, Martin; Reisinger, Markus - 2014
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind media convergence and connects information and communication technologies. While new Internet media share some properties with traditional media, several novel features have...
Persistent link: https://www.econbiz.de/10011491371
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Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.; Reiley, David H. - In: Quantitative marketing and economics : QME 12 (2014) 3, pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao; Li, Yanzhi; Chen, Youhua; Pan, Kai - In: Operations research 69 (2021) 5, pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
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The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
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Online display advertising markets : a literature review and future directions
Choi, Hana; Mela, Carl F.; Balseiro, Santiago R.; … - In: Information systems research : ISR 31 (2020) 2, pp. 556-575
Persistent link: https://www.econbiz.de/10012295028