Tsoukatos, Evangelos; Koulentaki, Maria - In: World Review of Entrepreneurship, Management and … 9 (2013) 2, pp. 276-290
This study examines overall satisfaction effects on individual loyalty dimensions and causal relationships between the … latter. Between the statistically significant effect estimates of satisfaction on loyalty dimensions the strongest was the … satisfaction campaigns, in services industries, would yield more if primarily targeted at enhancing customers' 'affectionate …