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Advertising management and the business publishing industry : marketing notes and cases
Greco, Albert N.
-
1991
Persistent link: https://www.econbiz.de/10000327989
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2
The economics of books and magazines
Greco, Albert N.
- In:
Media economics : theory and practice
,
(pp. 127-147)
.
2004
Persistent link: https://www.econbiz.de/10001932683
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3
The impact of horizontal mergers and acquisitions on corporate concentration in the U.S. book publishing industry : 1989-1994
Greco, Albert N.
- In:
The journal of media economics
12
(
1999
)
3
,
pp. 165-180
Persistent link: https://www.econbiz.de/10001441914
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4
Market concentration levels in the US consumer book industry : 1995 - 1996
Greco, Albert N.
- In:
Journal of cultural economics
24
(
2000
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10001527866
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5
Economics of Publishing
Greco, Albert N.
- In:
The Oxford handbook of publishing
.
2019
Persistent link: https://www.econbiz.de/10012884864
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6
The Strategy of Publishing
Greco, Albert N.
- In:
The Oxford handbook of publishing
.
2019
Persistent link: https://www.econbiz.de/10012884880
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7
The book publishing industry
Greco, Albert N.
-
1997
Persistent link: https://www.econbiz.de/10013480703
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8
The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries
Greco, Albert N.
-
2020
Persistent link: https://www.econbiz.de/10012226640
Saved in:
9
The book publishing industry
Greco, Albert N.
-
2014
-
3. ed.
Persistent link: https://www.econbiz.de/10010193719
Saved in:
10
[Rezension von: Greco, Albert N., The book publishing industry]
Dougherty, Peter J.
- In:
Journal of economic literature
35
(
1997
)
4
,
pp. 2076-2077
Persistent link: https://www.econbiz.de/10001349591
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