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Service experience co-creation : conceptualization, implications, and future research directions

Jaakkola, Elina; Helkkula, Anu; Aarikka-Stenroos, Leena - In: Journal of service management 26 (2015) 2, pp. 182-205

Persistent link: https://www.econbiz.de/10011401238

Value creation process and outcomes in social inclusion focused services

Winston, Emma; Ferdous, Ahmed Shahriar; Rentschler, Ruth; … - In: European journal of marketing 56 (2022) 3, pp. 840-868

Persistent link: https://www.econbiz.de/10013173450

Customer and employee co-creation of radical service innovations

Melton, Horace; Hartline, Michael D. - In: The journal of services marketing 29 (2015) 2, pp. 112-123

Persistent link: https://www.econbiz.de/10011343388

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more … value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART … acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied …

Persistent link: https://www.econbiz.de/10012026721

Customer perceptions of innovativeness : an accelerator for value co-creation

Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838

Persistent link: https://www.econbiz.de/10012053373

Design principles for digital value co-creation networks : service-dominant logic perspective

Blaschke, Michael; Riss, Uwe; Haki, Mohammad Kazem; … - In: Electronic markets : the international journal on … 29 (2019) 3, pp. 443-472

Persistent link: https://www.econbiz.de/10012122574

Pricing co-created value : an integrative framework and research agenda

Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183

Persistent link: https://www.econbiz.de/10012162440

Value co-creation : factors affecting discretionary effort exertion

Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336

Persistent link: https://www.econbiz.de/10010465663

Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective

Dai, Hua; Hu, Tao; Zhang, Yue - In: Journal of global marketing 32 (2019) 5, pp. 356-376

Persistent link: https://www.econbiz.de/10012201056

Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry

Lai, Chia Tai Angus; Jackson, Paul R.; Jiang, Wei - In: Journal of management analytics 4 (2017) 1, pp. 35-54

Persistent link: https://www.econbiz.de/10011771056