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Kumar, Vikas
363
Garza-Reyes, Jose Arturo
59
Kaushik, Arun Kumar
33
Gaur, Ajai S.
17
Kumar, Anil
16
Frederico, Guilherme F.
13
Kundu, Sumit K.
11
Loonam, John
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Chan, Felix Tung Sun
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4
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8
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8
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Supply Chain Management: An International Journal
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ECONIS (ZBW)
269
Other ZBW resources
55
OLC EcoSci
35
RePEc
24
EconStor
2
BASE
1
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386
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1
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
2
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
3
Investigating consumers' adoption of SSTs : a case study representing India’s hospitality industry
Kaushik, Arun Kumar
;
Kumar, Vikas
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10011912216
Saved in:
4
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
5
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
6
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
7
Solar rooftop adoption among Indian households : a structural equation modeling analysis
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10013440618
Saved in:
8
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
9
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
10
An empirical investigation of tourist’s choice of service delivery options : SSTs vs service employees
Kaushik, Arun Kumar
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
7
,
pp. 1892-1913
Persistent link: https://www.econbiz.de/10011777026
Saved in:
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