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The impact of increased brand...
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Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Luxury goods
18
Luxusgüter
17
Markenführung
17
Brand image
13
Markenimage
13
Brand
9
Markenartikel
9
France
5
Frankreich
5
Beziehungsmarketing
4
Comparison
4
Luxury
4
Marketing
4
Relationship marketing
4
Vergleich
4
Advertising effects
3
Corporate social responsibility
3
Emotion
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Rarity
3
Social Web
3
Social web
3
Werbewirkung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand attitude
2
Brand heritage
2
Brand loyalty
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Corporate Social Responsibility
2
Gesellschaft
2
Innovation
2
Kognition
2
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Undetermined
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Free
8
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Article
73
Book / Working Paper
12
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44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
2
Book section
2
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English
50
Undetermined
27
French
8
Author
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Valette-Florence, Pierre
81
Merunka, Dwight
18
Barnier, Virginie de
6
Kapferer, Jean-Noël
6
Albert, Noël
5
Albert, Noel
4
Ferrandi, Jean-Marc
4
Kahle, Lynn R.
4
Valette-Florence, P.
4
Ambroise, Laure
3
Chandon, Jean-Louis
3
Delécolle, Thierry
3
Falcy, Sandrine
3
Guizani, Haythem
3
Laurent, Gilles
3
Odin, Nathalie
3
Odin, Yorick
3
Parguel, Béatrice
3
Valette-Florence, Rita
3
Akrout, Houcine
2
Bartikowski, Boris
2
Cova, Véronique
2
Diallo, Mbaye Fall
2
Farooq, Omer
2
Ferrand, Alain
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Mourad, Siham
2
Payaud, Marielle
2
Pecot, Fabien
2
Pham, Mélanie
2
Sirieix, Lucie
2
Usunier, Jean-Claude
2
Vigneron, Franck
2
Albert, Noe͏̈l
1
Aurifeille, J.-M.
1
BECHEUR, Imène
1
Bayarassou, Oula
1
Becheur, Imene
1
Becheur, Imène
1
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HAL
5
Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
28
Journal of Business Research
6
The journal of brand management : an international journal
6
Revue française de gestion : hommes et techniques
5
Post-Print / HAL
4
Economies et sociétés : cahiers de l'ISMEA
3
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
2
Journal of Product & Brand Management
2
Recherche et applications en marketing
2
Recherche et applications en marketing : RAM
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série Sciences de gestion
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economics Papers from University Paris Dauphine
1
Euromed Marseille Working Paper
1
Innovations
1
International Journal of Retail & Distribution Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of euro-marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Luxury marketing : a challenge for theory and practice
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & Marketing
1
Psychology & marketing
1
Sciences de gestion
1
Sport management review
1
Working Papers / HAL
1
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ECONIS (ZBW)
50
OLC EcoSci
15
RePEc
14
Other ZBW resources
4
USB Cologne (EcoSocSci)
2
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Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
Comparaison des systèmes de valeurs et des styles de temps : une étude exploratoire
Valette-Florence, Pierre
-
1995
Persistent link: https://www.econbiz.de/10001334077
Saved in:
4
Une approche causale du comportement d'achat innovateur
Valette-Florence, Pierre
-
1993
Persistent link: https://www.econbiz.de/10001156920
Saved in:
5
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
6
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
7
L' usage des émotions négatives en communication de santé publique : étude des effets de la peur, la culpabilité et la honte
Becheur, Imène
;
Valette-Florence, Pierre
- In:
Recherche et applications en marketing
29
(
2014
)
4
,
pp. 96-119
Persistent link: https://www.econbiz.de/10011477850
Saved in:
8
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
9
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
Saved in:
10
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
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