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Erfolgskontrolle bei Sales Promotions - Möglichkeiten und Grenzen

Mäder, Kerstin - 2000

Persistent link: https://www.econbiz.de/10001538756

Advertising and promotion : an integrated marketing communications perspective

Belch, George E.; Belch, Michael A. - 2001 - 5. ed., internat. ed.

Persistent link: https://www.econbiz.de/10001475521

Die Verkaufsförderung als Kooperationsbereich zwischen Markenartikelindustrie und Lebensmitteleinzelhandel : Inhalte und Gestaltungsmöglichkeiten im Rahmen von Efficient Consumer R...

Kotschi, Bernd - 2003 - Als Ms. gedr.

Persistent link: https://www.econbiz.de/10001772881

The influence of publicity and sales promotion on marketing performance in Nigeria

Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78

Persistent link: https://www.econbiz.de/10012704168

Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379

Persistent link: https://www.econbiz.de/10012671695

The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia

Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10012514493

Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria

Agu, Godswill Agu - In: Journal of marketing communications 27 (2021) 7, pp. 762-779

Persistent link: https://www.econbiz.de/10012653589

Promotional marketing

Mullin, Roddy - 2018 - Second edition

Persistent link: https://www.econbiz.de/10013179844

Sales promotion techniques and VAT in the EU

Wittock, Nathalie - 2019

Sales Promotion Techniques and VAT in the EU' provides more accurate and comprehensive information on how a more ideal and clear VAT treatment for the use of sales promotion techniques (SPTs) can be conceived, not only providing neutrality for businesses using SPTs but also respecting the other...

Persistent link: https://www.econbiz.de/10012414949

Integrated marketing communications and their effects on customer switching intention

Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16

Persistent link: https://www.econbiz.de/10011633577

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