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When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008937919
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When does brand awareness in business markets really pay off?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - 2010
Persistent link: https://www.econbiz.de/10008938931
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What drives key informant accuracy?
Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009580796
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Die indirekte Wichtigkeitsbestimmung im Rahmen von Kundenzufriedenheitsuntersuchungen : Probleme und Lösungsansätze
Homburg, Christian; Klarmann, Martin - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 193-230). 2016
Persistent link: https://www.econbiz.de/10011408711
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Customer reactions to downsizing : when and how is satisfaction affected?
Habel, Johannes; Klarmann, Martin - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 768-789
Persistent link: https://www.econbiz.de/10011409936
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Empirische Controllingforschung - Anmerkungen aus der Perspektive des Marketing
Homburg, Christian; Klarmann, Martin - In: Zur Zukunft der Controllingforschung : Empirie, …, (pp. 65-88). 2003
Persistent link: https://www.econbiz.de/10002087410
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Handbook of market research ; Volume 1
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012822180
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Handbook of market research ; Volume 2
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012822181
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The effect of cooperative team culture on innovation
Rieger, Verena; Klarmann, Martin - In: Journal of business research : JBR 144 (2022), pp. 1256-1271
Persistent link: https://www.econbiz.de/10013185099
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Handbook of Market Research
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022 - 1st ed. 2022.
Data. Experiments in Market Research -- Field Experiments -- Design and Process of Survey Research -- Qualitative Market Research -- Challenges in Conducting International Market Research -- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers -- Fusion Modeling -- Managing...
Persistent link: https://www.econbiz.de/10012814666