Usslepp, Thomas; Awanis, Sandra; Hogg, Margaret K.; … - In: Journal of business ethics : JBE 176 (2022) 3, pp. 519-531
Fair trade has been researched extensively. However, our understanding of why consumers might be reluctant to purchase fair trade goods, and the associated potential barriers to the wider adoption of fair trade products, is incomplete. Based on data from 409 USA participants, our study...