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Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert; Großmann, Tina - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 54 (2008) 3, pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
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Die Anzeige in der Krisenkommunikation : Verwendung und visuelle Gestaltung
Szarvasy, Anne - 2008
Persistent link: https://www.econbiz.de/10003757667
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Die Folgen der Low- und High-End-Polarisierung auf die Marketingkommunikation der deutschen Automobilindustrie
Iperen, Rudolf v. - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 33-52). 2008
Persistent link: https://www.econbiz.de/10003759616
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A content analysis of the newspaper advertisements westernization in China
Li, Dongjin; An, Shenghui; Yang, Hua - In: Frontiers of business research in China : selected … 1 (2007) 4, pp. 558-573
Persistent link: https://www.econbiz.de/10003759711
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Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie - 2008
Persistent link: https://www.econbiz.de/10003650364
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira - In: Journal of advertising research 48 (2008) 2, pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
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Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.; Phillips, Barbara J. - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 95-106
Persistent link: https://www.econbiz.de/10003766367